When an item isn’t available in stores, the presentation is as important as the product itself for a direct-to-consumer brand. You never get a second chance to make a first …
Our founder’s severest critic gives her fashionista take on our flagship product.
It’s one thing to make a unique line of luxury clothing but how do you reach your target customer?
What does it take to go from raw fibre straight from the animal to a luxury finished product?
We go into central London to get candid opinions on The Qiviut Jacket.
Some things you may not know about the Arctic’s most remarkable animal.
“Moon” and “June”. “Love” and “Dove”. Nothing so trite. It’s the musk ox take on rhymery to announce our January event.
It’s that time of year for a different kind of resolution.
Santa finds a better way to deliver presents tonight.
A qiviut update to the traditional holiday madrigal.
There’s cute and then there’s qiviut cute. Puppies and kittens have nothing on baby musk ox.
Medullated? AFD? Microns? What does it all mean?
What does EST stand for? Watch and learn.
See what customers say about The Qiviut Jacket
See what respected media say about The Qiviut Jacket.
See how the majestic Musk Ox is uniquely equipped to survive the extreme arctic climate.
What do “Warmth” and “Qiviut” have in common?
What do geese and their down do that Musk Ox don’t?
Three quick tips for how to remain comfortable and cozy in the winter cold.