What to get a Queen who has everything? Something bigly. Take a look and see.

Nothing to market or promote this week. In honour of our dual heritage, just a short video for Remembrance Sunday (UK) and Memorial Day (USA). Never forget.

It has taken much longer than we would have liked to replenish our much sought after Aubergine and Azure Head Warmers but our artisan knitters in Italy produce to their …

Read more “They’re Baaack”

We are jumping the usual gun by 24 hours to celebrate mothers, oxen and human, on their special day in North America, belatedly in the UK and wherever in the …

Read more “Musk Ox Mother’s Day”

So, you want to add a new product line to your brand? What could be easier? Nothing to it.

Creativity knows no bounds. Mellow…, warm…, cool … plus Mickey and Minnie. The Qiviut Jacket as you have never seen it.

A short interview with QIVIUT & CO’s founder explaining why this particular serial entrepreneur does start-ups.

Go behind the scenes to see how our signature animation was created.

How will it end? Will qiviut products get designed? Will they get tested? And what about photography, packaging and marketing (oh my)? See the conclusion to this cliffhanger.

Gadzooks!! Will Our Hero succeed in making the journey from fibre to fabric? Will anyone get tied to the railroad tracks? And what about Cooper? They don’t make ’em like …

Read more “Silent Movie”

For musk ox fibre there is no established supply market for it, warehouses full of it or middlemen to market it. See how it is sourced in Greenland.

When an item isn’t available in stores, the presentation is as important as the product itself for a direct-to-consumer brand. You never get a second chance to make a first …

Read more “The Qiviut Jacket – How Is It Presented?”

Our founder’s severest critic gives her fashionista take on our flagship product.

It’s one thing to make a unique line of luxury clothing but how do you reach your target customer?

What does it take to go from raw fibre straight from the animal to a luxury finished product?

We go into central London to get candid opinions on The Qiviut Jacket.

Some things you may not know about the Arctic’s most remarkable animal.

“Moon” and “June”. “Love” and “Dove”. Nothing so trite. It’s the musk ox take on rhymery to announce our January event.

It’s that time of year for a different kind of resolution.

Santa finds a better way to deliver presents tonight.