It’s not often that a major publication takes an interest in the nitty gritty of harvesting musk ox fibre but last week’s The New Yorker did just that. Read here …
Nothing to market or promote this week. In honour of our dual heritage, just a short video for Remembrance Sunday (UK) and Memorial Day (USA). Never forget.
It has taken much longer than we would have liked to replenish our much sought after Aubergine and Azure Head Warmers but our artisan knitters in Italy produce to their …
Musk Ox Mother’s Day
We are jumping the usual gun by 24 hours to celebrate mothers, oxen and human, on their special day in North America, belatedly in the UK and wherever in the …
The Birth Of A Product
So, you want to add a new product line to your brand? What could be easier? Nothing to it.
Let’s Talk Socks
Our “coming attractions” video last week about our soon to debut line of Ox Socks attracted a good bit of interest and questions so I thought I would divert from …
Coming Attraction: Ox Socks
The best thing that ever happened to your feet. They’re fun, they’re stylish and wonderfully warm. And they are coming to feet near you. Look for them this Spring.
The Jacket As Art
Creativity knows no bounds. Mellow…, warm…, cool … plus Mickey and Minnie. The Qiviut Jacket as you have never seen it.
“It’s The Finding Of The Gold…” – What Motivates A Founder?
A short interview with QIVIUT & CO’s founder explaining why this particular serial entrepreneur does start-ups.
“It All Begins With…” : The Creation of An Animation
Go behind the scenes to see how our signature animation was created.
Silent Movie – Part 2
How will it end? Will qiviut products get designed? Will they get tested? And what about photography, packaging and marketing (oh my)? See the conclusion to this cliffhanger.
Gadzooks!! Will Our Hero succeed in making the journey from fibre to fabric? Will anyone get tied to the railroad tracks? And what about Cooper? They don’t make ’em like …
The Getting of the Fibre
For musk ox fibre there is no established supply market for it, warehouses full of it or middlemen to market it. See how it is sourced in Greenland.
The Qiviut Jacket – How Is It Presented?
When an item isn’t available in stores, the presentation is as important as the product itself for a direct-to-consumer brand. You never get a second chance to make a first …
The Qiviut Jacket – How Is It Critiqued?
Our founder’s severest critic gives her fashionista take on our flagship product.
The QIVIUT & CO Brand-How Is It Marketed?
It’s one thing to make a unique line of luxury clothing but how do you reach your target customer?
A QIVIUT & CO Product – How Is It Made?
What does it take to go from raw fibre straight from the animal to a luxury finished product?