It all begins with the Musk Ox. Wild. Prehistoric survivor of the Ice Age. Full- time arctic inhabitant. Able to endure the harshest conditions known to man because of its unique body hair.
Found only in Alaska, Canada and Greenland. Fewer than 125,000 on Earth. Prized for its downy under fibre: qiviut (“KIV-ee- uht”). Used by subsistence natives for millennia. Introduced to the ultra-luxury rest of the world now.
Softer than cashmere, warmer than wool. A truly miracle natural fibre. Individual qiviut hair diameter as fine as 10 microns for superb hand feel. Hollow fibre, stable air construction for unparalleled thermal performance in sub-zero environments.
Extremely scarce. Less than 5,000 kg of raw fibre harvested worldwide annually. Defining exclusivity.
Think of cashmere two centuries ago. Only used by herders. Unknown. Difficult to acquire in quantity. Difficult to work with. Only suitable for the finest garments.
This is qiviut today. Inspired by two decades observing usage in Alaska. A desire to do something never done before. The thrill of pioneering a new luxury clothing category. Working with world class artisans in one of the world’s fashion capitals. Mandated by scarcity to manufacture only for the few.